Tuesday, January 22, 2002
Heinz launches new ketchup line
Pittsburgh Business Times
H.J. Heinz Co. officially launched a new line of flavored ketchup aimed at adults. Ketchup KICK'RS come in three varieties: garlic, hot and spicy and smoky mesquite.
The flavored ketchups will be on supermarket shelves nationally beginning in February.
Heinz will run a television and print advertising campaign for the new ketchups beginning in May. The company is also planning to introduce the ketchup to consumers in taste-testing activities at NASCAR races, minor league baseball games and campgrounds.
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